Video: Rudimental – Not Giving In feat. John Newman & Alex Clare

In Other by Katie Allen

Rudimental have struck gold again, with this feel good dance stonker of a single! The London-based quartet, featuring true heavyweights John Newman and Alex Clare release this November 18 on Asylum Records.

Directed by photographer Josh Cole, video is set in Manila, the capital city of Philippines in Asia – effectively presenting the humble deprived beginnings, yet with such vibrancy and optimistic resonance surrounding it! 

Reflecting the extraordinary life of triple ‘World Champion B-Boy’ Mouse, it smartly narrates two parallel stories about the spirited and motivated Mouse who discovers the country’s dance subculture, whilst his brother sadly winds down an unfortunate path. Shot completely on location, Rudimental provide the ultimate backdrop to this cinematic visual, which effortlessly switches between both brothers’ situations and circumstances. The sound clash of live instruments, bass, beats and soulful voices really blends well with the elevating vocals…