rinsa malone

Video: Rinsa Malone’s viral ‘One Eye Open’

In Grime by Vicky Thompson

Camden-based grime sensation Rinsa Malone serves up a brand new video for his viral track One Eye Open. He opens up with a makeshift video of himself melodically humming the chorus, followed by the public capturing him on their phones and cameras. The video reflects his newfound fame amongst the social media generation and has a repetitive and catchy sound that will easily stay in your head all day. Dropping names such as Big Narstie, Cardi B, Nicki Minaj and P Money, he establishes his place in the ideals of modern culture and the characters that are in it. 

Amongst a crowd of people where local bars and shops are visible in the background of Oxford Street, the interaction with passers-by represents his connection within London city as a local individual. This set-up also evokes an authentic reflection of his life and where he grew up as opposed to presenting a  majorly flashy and explosive backdrop. 

Rinsa Malone flexes his vocals as well as his bars, and with over 19K followers on Instagram, 121K views on Youtube and a whopping 103M views on TikTok and counting, there’s no better time for Rinsa to keep his eyes open to his ever-growing fame.