Review: Skatta’s ‘King Kong’ exhibits the Coventry artist’s growth via words over materialism

In Grime by Vicky Thompson

We began the year of 2021 with some heavy truths, trials and tribulations, we also found ourselves with a brand new lyric  video for ‘King Kong’ by one of Coventry’s leading artists, Skatta which dropped 1st of January 2021. The accompanying video, with visuals produced by Deevelop Media, comes from his Hardships EP, which was first released on July 10th, 2020.

In this new video, Skatta delivers a collage of raw and hard hitting content, a rustic brown bag illusion, which focuses on nothing but the homemade lyrical content, including a DIY approach for each word, which appears as hand-written. Homegrown and humbling, viewer can listen to the song and read the lyrics without distracting too far from the initial message. Rather than simply caking the visual content with masses of material distractions, Skatta went for a more direct approach, which puts the lyrical content first, before the imagery.

Often times, rappers can have a tendency to create visual content which can overbear the listener, resulting in an overly materialised outlook on the track. For example focusing on what the artist is wearing, how many cars they have, and as a matter of fact, this is closely related to the intention behind some of the lyrics, and how in his eyes, material gain does not equal success. For example, when he says “Don’t care about flashy lifestyles, my life is real” this in turn, speaks for itself with the impactful simplicity of the visuals.

In addition, Skatta presses on topics that are concerning for today’s generation. Rather than pursuing a career that progresses into self-indulgence and competitive approaches against his fellow artists, he projects forward the real issues that are affecting the minds of our youth, and highlight the value of real success aside from material gain. Skatta has manifested a certain disdain for material gain as a valid sign of growth within his words. He performs his music in the hope of conveying a message that focuses on the issues and the circumstantial reality of those who may have struggled like himself, as opposed to glorifying what others idolise, including violence and material wealth.

We can understand his attitudes towards keeping things real and back to basics when he says “From day one I kept it grimy, and that’s probably why they don’t like me,” which points toward the ever growing changes in grime, and how the real essence of what grime is about can be become distorted, in essence.

Uplifting and proud, the beats that accompany the lyrical content is a perfect fusion of grit and bite, as well as bubbly and bold. Skatta continues to push forward within his musical creations, pandemic or not. Skatta presses on forward in a hope for being a voice for the voiceless across the nation.