If you did not see the daily Instagram countdown, Canadian rapper and vocalist Tory Lanez’ new album ‘Memories Dont Die’ dropped on March 2nd. This time around he has a lot less skits and he’s delivered more of a collaborative rap album throughout the 18 tracks.
The Mad Love/Interscope released project reached it’s expected sales numbers, of around 40,000 equivalent album units moved in the week ending March 8th, below the 52,000 units earned on his debut album’s first week.
Tory does not disappoint with bangers like ‘Shooters’,’Skrt Skrt’ and ‘Real Thing’ featuring Future. He also has features from New York legends 50 cent and Fabolous, as well as Wiz Khalifa and fellow Canadian NAV.
On the One Direction sampled track ‘Hate to Say,’ he addresses his near beef with Travis Scott as well as when the beef between him and Drake ended. Tory Lanez’ love of cinematics has continued with the ‘Pieces’ track featuring 50 cent where the song flows like a story and uses the same Sting sample used in Nas’ classic ‘The Message’.
Overall, Tory’s sophomore album is a great mixture of hits and deeper tracks, discussing his personal life experiences, what he thinks of others in the industry and an apology to Nikki Minaj for a verse he deleted. The two albums will be made into a movie called ‘I Told You Memories Don’t Die.’
Stream the album via Spotify below, or via other platforms here –